WISHLIST
Client: Nissan
Group Creative Director: Basil Cowieson
Role: ACD
Senior Copywriter: Chandler Bishop
01 PROBLEM
Holiday car ads tend to be predictable and easy to forget. Nissan needed something that could cut through the festive noise and actually get people talking.
02 SOLUTION
Enter “RaptorBot,” the must-have toy that doesn’t exist. We turned a classic parents-on-the-hunt holiday story into a Nissan Winter Sales Event ad in disguise. A social campaign followed, hyping up "RaptorBot" for charity and even gifting the faux toy to one lucky fan.
03 RESULTS
We turned a car ad into a holiday phenomenon. The “RaptorBot” became a centerpiece of conversation, generating buzz, awareness, and funds for charity.
Directors cut
As mentions of our “RaptorBot” greW…
we took the opportunity to generate awareness for charity and even gave away the toy to one lucky individual, just in time for the holidays.
