The (Virtual) Heisman House

Client: Nissan

Role: Creative Director
Copy Partner: Dan Kubasa
Creative Technologist: Joe Leitner

01 PROBLEM

The Heisman House - the House built for Heisman’s elite - needed to evolve to maintain excitement and relevance in its 12th season. The challenge was to engage a younger, digitally-savvy audience while honoring the campaign’s legacy and driving fan interaction across new platforms.

02 SOLUTION

We created the first-ever Virtual Heisman House, seamlessly blending tradition with innovation. This digital space brought the iconic "house" into the metaverse, allowing fans to interact with their favorite athletes, participate in games, and win prizes, including exclusive merchandise and custom NFTs. 

03 RESULTS

The campaign not only reinvigorated excitement for the Heisman House but also expanded its reach to younger audiences. The work was recognized in AdAge, further solidifying its impact in the advertising world.

After making a fully explorable world, naturally we had to promote the hell out of it.

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