WISHLIST
Client: Nissan
Group Creative Director: Mıke Shuman
Role: ACD
ACD Art: Meg Perce
ACD/Senior Copywriter: Katıe Cascıo, Chandler Bishop
01 PROBLEM
Nissan’s toughest, most capable SUV, the Armada PRO-4X, was getting a full remodel. With best-in-class performance, seating for the whole crew, and the ability to conquer any terrain, the challenge wasn’t about proving its toughness—it was about making the launch impossible to ignore.
02 SOLUTION
Meet The Adventurers—the most fearless family on four wheels. heir fishing trips? Led by a bear to the most remote spot. Towing capacity? Strong enough to pull an entire fleet of ATVs out of the mud. By leaning into bold storytelling and absurdly epic scenarios, we made the Armada’s toughness not just impressive, but unforgettable.
03 RESULTS
The campaign made the Armada Pro-4X impossible to ignore, proving that when it comes to adventure, bigger, badder, and bolder is the only way to go.
Adventure Bigger :30
Towing :15
Invisible Hood View :15