THE THRILL COURT
Client: Nissan
Role: Creative Director
Copy Partner: Dan Kubasa
Creative Technologist: Joe Leitner
01 PROBLEM
March Madness is the one time of the year grown adults openly scream and cry over broken brackets - making it a crowded landscape for advertisers. Nissan needed to go beyond being a name sponsor and find a way to be the name fans remembered during the Final Four.
02 SOLUTION
We built The Thrill Court, a content-generating hub spot, in the center of the Final Four tournament. We made a larger than life, plinko-style basketball game and brought in top athletes, celebrities, and influencers to play alongside fans, generating real-time hype and content that echoed across social channels.
03 RESULTS
The Thrill Court made Nissan the MVP of March Madness, blending fan engagement with unforgettable experiences, earning millions of impressions and even a shout out in AdWeek.
We created “The Buzzer Beater” - a plinko style shooting game where fans spelled out “NISSAN” before the clock ran out. A bevy of celebrities and influencers were brought in to play alongside fans and generate real-time content.
