Crotch Talk
Client: ONE Condom
Creative Director: Richard Shideler
Art Directors: Ellie Aliabadi, Trevor Fulmer
Copywriter: Danny Robinson
01 PROBLEM
Most condoms are one-size-fits-all, leaving many users feeling... less than snug. ONE Condom needed a bold way to introduce myONE Perfect Fit, the first condom line offering over 60 sizes for any, and we mean any, size.
02 SOLUTION
We cut straight to the chase—and the crotch. A tongue-in-cheek PSA-style spot drove home the message that everyone deserves a perfect fit. The campaign extended to social, sparking conversations and a lot of curious measuring tape purchases.
03 RESULTS
We turned an awkward topic into an empowering message. myONE Perfect Fit broke through the noise, got people talking about sizing in a whole new way, and reinforced ONE Condom as the leader in personalized protection.
Social Cutdown 1
Social Cutdown 2
