SCIENCE NONFICTION
Client: Lenovo and Intel
Role: Art Direction
Creative Director: Andy Primeau
Copywriter: Lauren Beader
01 PROBLEM
High-performance computing (HPC) is driving groundbreaking advances in science and technology, yet the complex and abstract nature of these topics often makes them feel inaccessible to broader audiences.
02 SOLUTION
We developed a partnership campaign that brought science to life with bold, futuristic visuals. Overly-stylized graphics were used to transform complex subjects like cellular biology and aerodynamics into visually captivating stories. The creative approach bridged the gap between cutting-edge technology and the imagination, proving that the "stuff of science fiction" is now a reality.
03 RESULTS
The campaign effectively positioned Lenovo and Intel as leaders in high-performance computing, making advanced scientific concepts feel both accessible and exciting. By capturing the scale and ambition of HPC, the campaign inspired audiences to see the extraordinary potential of modern technology.
