THE DRIVING FORCE
Client: Nissan
Executive Creative Director: Mike Blanch
Role: ACD
Senior Copywriter: Chandler Bishop
01 PROBLEM
Launching a car for a new audience is no easy feat. For the Nissan KICKS—playfully named and inspired by legendary footwear—Nissan needed to break into culture authentically and grab the attention of a notoriously discerning crowd.
02 SOLUTION
We partnered with HighSnobiety, he authorities on sneaker culture, to create a curated and memorable, social-first experience. Content rolled out on YouTube, TikTok, and Instagram, featuring sneaker legends and streetwear icons.
The Nissan KICKS redefined how a car launch could look. By collaborating with HighSnobiety, Nissan didn't just launch a car—it dropped a cultural moment.
03 RESULTS
Extended cut
Nissan KICKS Reveal
THE ICONS
To deeply connect with sneaker culture, we partnered with some legendary figures.
Mayor - Sneaker OG
Vashtie Kola - Footwear’s First Lady
Luke Fracher - NYC’s Godfather of vintage
Ken Lee - Senior Designer of the Nissan KICKS