Write a Letter to Your Future Self
Client: Liberty Mutual
Creative Director: Richard Shideler
Role: ACD
Copywriter: Zack Swyer
01 PROBLEM
Women often hold themselves to impossibly high standards, juggling personal and professional growth while rarely taking time to celebrate their own journeys. Liberty Mutual wanted to create a space where attendees at the Texas and Massachusetts Women’s Conferences could pause, reflect, and focus on the positive.
02 SOLUTION
We crafted an uplifting booth experience that encouraged self-compassion and optimism. Attendees read heartfelt letters written by Liberty Mutual employees to their “future selves,” then wrote their own letters filled with hopes, dreams, and encouragement. These letters were mailed back to them six months later as a reminder of their strength and growth. To further inspire positivity, we also designed a warm and welcoming brand presence for the conference bookstore.
03 RESULTS
Thousands of letters were written, sending waves of positivity back to attendees when they needed it most. Liberty Mutual’s activation provided a moment of reflection and self-care, reinforcing the company’s support for women’s growth and resilience.
