JUST A MINUTE
Client: Liquid I.V.
Role: Creative Director
Associate Creative Directors: Emily Kaufman, Carrie Kaiser
Senior Copywriter: Kaylin Ranges
Junior Designer: Jake Banquer
Agency: UEG
01 PROBLEM
The holidays are supposed to be the most wonderful time of the year, but between endless to-do lists, family obligations, and festive chaos, they can also be the most exhausting. Liquid I.V. needed a social-first holiday campaign that could cut through the seasonal noise and make hydration an unexpected part of the holiday conversation.
02 SOLUTION
We embraced the chaos. Teaming up with Ashlee Simpson Ross, we created a playful, nostalgia-fueled campaign built for social, celebrating the wonderfully messy reality of the holidays. Through a series of humorous, relatable moments, we positioned Liquid I.V. as a way to find a little relief amidst the seasonal madness.
03 RESULTS
The campaign extended beyond the screen with a custom-designed, limited-edition holiday mug benefiting charity. A social-first campaign turned seasonal stress into something worth celebrating. Through a collection of entertaining, platform-ready content and a limited-edition holiday product, we created a festive world that brought Liquid I.V. into the holiday conversation with humor, nostalgia, and a refreshing dose of reality.
Shot on a handheld digital camera for visual authenticity, we dropped a cryptic teaser that gave audiences just enough to spark curiosity, get people guessing, and leave them wondering what Liquid I.V. had up its sleeve.
SEASON’S MYSTERY
Will a cup of cozy caramel hot chocolate really make the holidays better? You won’t know unless you stop scrolling and try.
HOLIDAY PSA
SPREADING SOME HOLIDAY CHEER
We designed a custom holiday mug and card that brought Ashlee’s angsty, rock-and-roll aesthetic into the campaign. The mug also supported Liquid I.V.’s Impact Program, helping fund clean water access.
