HALLMARK MOMENT
Client: Nissan + Hallmark
Role: ACD
Senior Copywriter: Chandler Bishop
01 PROBLEM
The holidays are crowded with commercials, and Nissan needed a way to stand out in the seasonal noise. As the premier sponsor of Hallmark’s Countdown to Christmas, Nissan wanted to connect with audiences in a way that felt warm, festive, and true to the Hallmark brand.
02 SOLUTION
We partnered with Hallmark to create a three-part commercial series modeled after a classic Hallmark movie. Each 30-second spot starred Jonathan Bennett (Mean Girls alum, Hallmark favorite and Nissan brand ambassador). Each spot ended on a cliffhanger, keeping viewers hooked until the final installment that concludes with a classic Hallmark moment.
03 RESULTS
We blended Hallmark’s signature charm with Nissan’s brand presence. By leveraging Jonathan Bennett’s star power and Hallmark’s built-in fanbase, Nissan created a campaign that felt both entertaining and authentic, delivering festive storytelling that kept audiences engaged across all three chapters.