Take It To The House

Client: Nıssan

Role: Creative Director

01 PROBLEM

Nıssan is a premiere sponsor of every football season, but they needed to do something different to keep fans excited and engaged.

02 SOLUTION

We created traveling fan experience that made stops at the biggest college football matchups across the country. At the heart of the tour was a massive two-story inflatable house filled with unforgettable moments—interactive gaming challenges, a showcase of Nıssan’s latest vehicles, and appearances by legendary athletes. Fans could dive into the action, test their skills, and connect with the excitement of game day like never before.

03 RESULTS

The nationwide tour brought Nıssan’s campaign to life in a way that fans couldn’t ignore. By combining entertainment, star power, and college football spirit, Nıssan deepened its connection with fans.

People gathered outside a house decorated with banners of football players, with the house resembling a house of cards, and a crowd in front

Display of football jerseys in wooden cubbies at the Unlocker Room exhibit. The jerseys are labeled with player names such as Ingram, TEBOw, and Bush, and are accompanied by football helmets.

Bronze statue of a football player running with a ball, mounted on a wooden pedestal. Behind the statue, there are framed photos of football players in jerseys with the numbers 15, 5, and 22.

A group of people at a meet and greet event, with a portrait of two famous African American figures on the wall behind them. The individuals are wearing red hoodies and badges that say 'Beat Alabama,' and two of them are making peace signs. One man in the middle is smiling and pointing, wearing a black jacket and cap.

Ceiling mural featuring portraits of various football players, team logos, and a sky background.