SEE NEW
01 PROBLEM
Sears had long struggled with staying relevant, and their social media presence was no exception. Despite offering a wide range of great products, their platforms lacked a clear point of view, leaving them outpaced by competitors and overlooked by modern audiences.
02 SOLUTION
We created the "See New" campaign to flip the narrative. By crafting a bold new visual identity and establishing a sharp, contemporary point of view, we gave Sears a fresh voice on social media. The campaign showcased their products in a way that was stylish, relatable, and inviting.
03 RESULTS
Within just a few months, Sears’ follower count grew organically by 500%, proving that with the right strategy, even the most traditional brands can win over modern audiences.
