DAWN TO DUSK
Client: Nissan
Role: Creative Director
01 PROBLEM
To promote the launch of its new luxury electric vehicle, the Nissan ARIYA, Nissan needed a way to stand out in a crowded market while connecting with a niche, high-end audience.
02 SOLUTION
We launched an immersive experience at Mammoth Mountain in California. At the heart of the activation was a fully functional, large-scale sundial, with the Nissan ARIYA as its centerpiece. Digital screens around the sundial used real-time weather and lift data to highlight the best, least crowded spots with the softest snow on the mountain. The experience highlighted the ARIYA’s innovation in a bold, memorable way.
03 RESULTS
The activation elevated the Nissan ARIYA’s launch. The sundial and real-time interactive elements left a lasting impression, positioning the ARIYA as a vehicle that combines advanced technology with timeless sophistication.
