clarity among the clouds

Client: Lenovo

Role: Creative Director
Senior Copywriter: Lauren Beader
Senior Designer: Hudson Santos

01 PROBLEM

Switching to the cloud is a complex decision, filled with technical considerations and misconceptions. Lenovo wanted to guide customers through the process, helping them separate expectations from reality while positioning themselves as a trusted cloud solutions partner.

02 SOLUTION

Instead of a traditional eBook, we developed an engaging digital experience that broke the content into bite-sized, visually compelling pieces, making complex topics easier to digest. To further drive engagement, we created a comprehensive cloud assessment tool—a user-friendly resource designed to help customers evaluate their current setup, identify pain points, and explore how Lenovo could provide solutions.

03 RESULTS

The digital experience and assessment tool elevated Lenovo’s cloud positioning, providing value to customers at every stage of their journey. By simplifying the cloud conversation and offering actionable insights, Lenovo deepened customer trust and reinforced their role as a leader in innovative cloud solutions.